If you’re someone who works at a nonprofit organization, you know how important it is to watch your organization’s finances carefully. Your supporters want to know that their donations are being used wisely, but more importantly, you want to do the most good with the funds you have.
Spending money on things like marketing ca be a struggle for some nonprofit leaders. They can see this type of spending as taking funds away from core services. But spending money on marketing, when done responsibly, can help an organization grow in ways that no other type of spending can.
Every reputable nonprofit organization should have a website. In today’s digital world, a website is pretty much expected. It doesn’t have to be anything ultra fancy, but it should (at the very least) describe your organization’s mission, its services, and provide an easy way for people to get in touch with you. After you have a website in place, how will you help people find it, and as a result, your organization? Marketing.
One resource that nonprofit organizations can take advantage of is the Google Ad Grant. This is a program run by Google that provides qualifying nonprofits with free advertising dollars—up to $10,000 worth of ads per month!
Applying for the Grant is the first step in the process, but once a nonprofit is approved for a Google Ad Grant, that’s where they can sometimes get stuck. Running a successful Google Ads campaign can be quite complicated—especially for those without a lot of experience in digital advertising. So, while it can be tempting to use staff members or volunteers to handle this task, it might not be the best use of your Google Ad Grant.
The solution? Hiring a person or company that specializes in Google Ad Grant management for nonprofits. Yes, there are companies that offer this very specific service. A company like Beeline is one that knows a lot about both Google Ads and nonprofits. They understand—in great depth—how Google Ads can be used to help grow a nonprofit organization. They work with nonprofits of all types. Here’s what a couple of their nonprofit clients had to say about working with them for Google Ad Grant management:
Chris and his team [at Beeline] have managed our Google Ad Grant extremely well over the past several years. Yes, this is ‘free; money – but if you don’t have someone to manage it then it is pretty worthless. He consistently makes tweaks to get us in front of the audience that might be most interested in learning more about what we have to offer. They are also extremely responsive to all communication. We couldn’t be happier!”
-Anna B., Minnesota
Chris and the Beeline team have been such a wonderful asset for our organization! They are super responsive to us and stay right on top of our Google campaigns to keep them performing well!“
-Anita W., Oklahoma
For many nonprofits, hiring a Google Ad Grant specialist can be money well spent!
